Why “Brand” Matters…Or Does it Really?

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By Cynthia Herron As a writer, you’ve probably given some thought to your “brand.” (And if you haven’t, now’s the time!) “Brand” to an author is what water is to wildflowers. It quenches, sustains, and breathes life into an otherwise drab existence. For instance, in today’s world where we’re surrounded with a buffet of opportunity, I’m always intrigued by people’s …

Does Social Media Sell Books?

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By DiAnn Mills Whenever I speak about the value of social media, writers groan, frown, and complain. Too many writers are not willing to get past the learning curve needed to develop their brand. My response is always a focus on a writer’s life requiring flexibility to learn craft, marketing, publishing, and branding. If a new technique in the writing …

When a Writer Has Only One Month to Promote

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By DiAnn Mills What puts you behind in marketing and promotion your novel? Perhaps you’ve been hit with health problems, personal issues, unseen travel, or maybe you didn’t know how or when to pre-launch a book. Don’t despair! The following eight tips will help tie up the date with a big, green bow etched in dollar signs. Even if you …

Ten Tweet-worthy Ideas for Authors

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by Christa Kinde When I meet writers who struggle with social media, it’s usually for lack of courage, consistency, or creativity. Fear not! You can do this. After all, writers are creative people. Twitter is my happy place–because I like to keep things short and sweet–so I thought I’d offer practical suggestions on what authors can tweet about. I’ve included …

Four Tips for Throwing a Fab Author Facebook Party

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By Melissa Tagg I recently participated in one of the most fun author Facebook parties ever! Like, I was sick, people–we’re talking Kleenex, cough medicine and pajamas for days–and I still had a blast participating in the party. The event was made up of seven contemporary romance authors. We had an amazing turnout and a fabulous time. (And I can’t …

Every Author’s Headache

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By Norma Gail Life gets harder once your book is published. I will admit I thought little beyond seeing my book on store shelves and waiting for the royalty checks. However, life after publication is nothing like I, or probably any other writer in the current day anticipated. Let’s face it, marketing and social media are every author’s headache. Traditionally …

Overcoming a Writer’s Biggest Fear–Marketing and Promotion

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By DiAnn Mills We writers embrace words, brainstorming sessions, hours to write, and constructive criticism, but there is one critical aspect of the writer’s life that shakes us to our core. Marketing and Promotion The nightmare of our career. We think we have the notion. But can’t move past the fear. Okay, I’m not a poet–I write suspense. But I’m …

The Fallacy of Free

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By Hallee Bridgeman Typically speaking – and every publishing house is different and contracts can vary – these are the royalties for an author with a major publisher: Hardbacks: 10%-15% Paperbacks: 8%-10% eBooks: 25% The majority of the earnings for any book goes to the publisher. Why? Because that publisher has paid for working people to acquire the manuscript, edit …

How to Light a Fire to Your Writing Career

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By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is your career on the verge of smoldering? Try adding a spark to your marketing and promotion plan with these ideas. …

Building a Genuine Platform

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By Emilie Hendryx What is a good platform base? Do I need a platform? How do I build a platform? What will a platform do for me? What is a platform, anyway? These questions are enough to make your head spin. My simple definition of platform is this: Platform is a genuine community of people who “get” you. That is …