Overcoming a Writer’s Biggest Fear–Marketing and Promotion

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By DiAnn Mills We writers embrace words, brainstorming sessions, hours to write, and constructive criticism, but there is one critical aspect of the writer’s life that shakes us to our core. Marketing and Promotion The nightmare of our career. We think we have the notion. But can’t move past the fear. Okay, I’m not a poet–I write suspense. But I’m …

The Fallacy of Free

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By Hallee Bridgeman Typically speaking – and every publishing house is different and contracts can vary – these are the royalties for an author with a major publisher: Hardbacks: 10%-15% Paperbacks: 8%-10% eBooks: 25% The majority of the earnings for any book goes to the publisher. Why? Because that publisher has paid for working people to acquire the manuscript, edit …

How to Light a Fire to Your Writing Career

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By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is your career on the verge of smoldering? Try adding a spark to your marketing and promotion plan with these ideas. …

Building a Genuine Platform

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By Emilie Hendryx What is a good platform base? Do I need a platform? How do I build a platform? What will a platform do for me? What is a platform, anyway? These questions are enough to make your head spin. My simple definition of platform is this: Platform is a genuine community of people who “get” you. That is …

Does a Newsletter Scare You? Five Ways to Rock It!

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By Cynthia Herron As social media networks continue to limit our visibility (unless we buy their ads so they, in turn, will promote our posts/statuses), what’s a writer to do? How do we reach those we care about? Well, there are two things we can do (and yes, you’ve heard this before): blog and build our email lists-engage through our …

Ten Tips for a Satisfying Radio Interview

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By Cynthia Ruchti The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did listeners rush to their local bookstore to purchase or order the book? Were there more than two people listening? Please, God? Since God is the only one with answers to those questions about numbers and …

Four Tips for Marketing While Writing

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By Melissa Tagg Soooo who’s ever been up against a deadline while facing release month for your latest novel? Raise of jittery-from-caffeine-overconsumption hands, please. Actually, even if your next book deadline and your current book release don’t happen to land on the same month, doing any kind of marketing while in the midst of writing a book can be difficult. …

Target Your Marketing

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by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they have more time now. Women buy 80% of all books Where do we find these people? I use the Big …