By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group of like-minded readers all got together to support and promote the author of an upcoming release. Having just finished writing …
Top 3 things I’ve learned about Brand from Reality TV
By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of view and voice. The Meat on the Side girl, from a season or two back, cannot star in the same …
Should a Christian Market Themselves?
by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is unchristian like behavior to market your novel-essentially claiming that “pushing your product” is prideful and therefore sinful. This is how …
“Technology is what existed before you were born.” (Alan Kay)
by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling statistics: In 2006, there were 296,352 books published. In 2010, that number jumped to 3,092,740. Thank goodness I am in …