By Cynthia Herron As social media networks continue to limit our visibility (unless we buy their ads so they, in turn, will promote our posts/statuses), what’s a writer to do? How do we reach those we care about? Well, there are two things we can do (and yes, you’ve heard this before): blog and build our email lists-engage through our …
Ten Tips for a Satisfying Radio Interview
By Cynthia Ruchti The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did listeners rush to their local bookstore to purchase or order the book? Were there more than two people listening? Please, God? Since God is the only one with answers to those questions about numbers and …
Four Tips for Marketing While Writing
By Melissa Tagg Soooo who’s ever been up against a deadline while facing release month for your latest novel? Raise of jittery-from-caffeine-overconsumption hands, please. Actually, even if your next book deadline and your current book release don’t happen to land on the same month, doing any kind of marketing while in the midst of writing a book can be difficult. …
No Time? No Money? Throw a Party!
By Sarah Sundin With a brand-new series launching August 4, I wanted to throw a launch party. Then my daughter chose July 18 as her wedding day. I knew I’d have no time or energy for another big event. I knew my sweet husband would grumble about spending more money-and rightly so. How could I throw a party-and survive to …
Target Your Marketing
by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they have more time now. Women buy 80% of all books Where do we find these people? I use the Big …
One True Fan
By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, check, and check. As if writing a novel wasn’t work enough. I’ve spent hours building platform, ready to pull my …
Author Influencer and Reader Groups: Why Do Readers Join?
By Carrie Fancett Pagels The writing life isn’t just about sitting in your cave pounding out a stellar book. Writing lifestyles includes book promotion. So what makes a reader want to join an influencer/reviewer group? Terminology: Influencers promote an author or a new release through social media. Readers/reviewers accept a book and read it, determine if it is worthy of …
Three Questions Every Author Must Answer
By Suzanne Kuhn In one of our early coaching sessions, we ask our authors to answer three questions about themselves and their book(s); so what, who cares and why you? Many authors fail to take this self-evaluative journey. As we lead them towards answering these questions, they find their audience, purpose and direction in the marketing of their books. So …
That’s What Friends Are For
by Sarah Sundin When I started writing, I was alone. I’d never met another novelist, and I had no idea where to start. The first and best advice I received was to join a writers group and attend conferences. Made sense. I needed to learn my craft. I needed to meet editors and agents so I could sell my book. …
Cross Promotion and the Christian Author
By Carrie Fancett Pagels RWA’s magazine, RWR, recently featured an excellent article on marketing. One of the points they made, besides the obvious point that you must write the very best book that you can, is to link up with other authors and cross promote. As a blogger for many years, I’ve had the privilege of promoting many bestselling Christian …