Platform Isn’t a Dirty Word

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By Ane Mulligan Everyone hates the word platform. But stay with me here. If you’re a writer, you need one. These days, only the top 10% or less of writers have people who do all the marketing for them. Let’s face it, the rest of us have to market. And you have to have a sphere of influence to market …

A New Adventure in Publishing: Strength in Numbers

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By Roxanne Rustand Though I continue to enjoy writing traditionally published novels, I spent part of this past year working on some self-published novels for Kindle, Nook, and other e-formats. It has been both an adventure, and a challenge, for it means finding ways to market to readers who enjoy digitial format–and become visible in that ocean of other indie …

Cross pollinating and the writing industry

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By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, or Pinterest. Instead of adding pages to our work in process, we’re adding posts to our blog. Authors need to …

It Takes a Village to Promote a Book

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By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group of like-minded readers all got together to support and promote the author of an upcoming release. Having just finished writing …

Top 3 things I’ve learned about Brand from Reality TV

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By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of view and voice. The Meat on the Side girl, from a season or two back, cannot star in the same …

Should a Christian Market Themselves?

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by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is unchristian like behavior to market your novel-essentially claiming that “pushing your product” is prideful and therefore sinful. This is how …

“Technology is what existed before you were born.” (Alan Kay)

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by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling statistics: In 2006, there were 296,352 books published. In 2010, that number jumped to 3,092,740. Thank goodness I am in …