By DiAnn Mills
What puts you behind in marketing and promotion your novel? Perhaps you’ve been hit with health problems, personal issues, unseen travel, or maybe you didn’t know how or when to pre-launch a book.
Don’t despair! The following eight tips will help tie up the date with a big, green bow etched in dollar signs. Even if you have only one month until your book appears on retailers’ shelves.
1. Enlist others to spread the word via social media. Word of mouth is the best way to promote our work. I’m not talking about influencers knocking on doors (they could), but using their social media platforms to let others know about your book and why it will be a positive addition to their lives. Ask them to visit their local book stores to ensure your book will be on their shelves.
2. Develop Tweets and Facebook posts that entice readers. Make sure you are meeting their needs not just spouting accolades about yourself. Post regularly. Use hashtags to draw attention to your topic. Include @YourName on Twitter so others can follow you.
3. Ask friends and followers to post a review on Amazon, Barnes and Noble, CBD, and other retail outlets. This is a biggie. Get a book or e-book into the hands of those who love your work. Many readers (like me) base their next read on reviews.
4. Deliver bookmarks to retail books stores in your area. Forgot to order them? Use your computer and create a professional and pleasing bookmark that not only encourages readers with a powerful story, but also contains a bio, photo, and contact information for you. Print them out and share!
5. Reach out to your community for speaking engagements. The library is a great place to begin. Readers love to hear about the creation process and want to form a relationship with the author.
6. Bookstores welcome a personable author who adores readers. Make your event grand, colorful, and exciting.
7. Plan an online giveaway with great prizes.
8. Lead the reader to your website where they can connect with you on social media. Relationships are designed to last a lifetime.
When the month is over, keep up the momentum! In addition to reviewing the above seven tips, add others. Keep a spreadsheet on progress. What would you do differently the next time? Where would you place more effort?
Okay, writers, here is the scenario: You have only one month to promote your book before the release date. What will you do first?
DiAnn Mills is a bestselling author who believes her readers should expect an adventure. Her titles have appeared on the CBA and ECPA bestseller lists; won two Christy Awards; the Inspirational Readers’ Choice, and Carol award contests. Connect with DiAnn here: www.diannmills.com.