By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, or Pinterest. Instead of adding pages to our work in process, we’re adding posts to our blog. Authors need to …
When Building an Online Presence Don’t Forget They’re People NOT Numbers
By Edie Melson As writers, we all know the importance of building an online following. We spend time crafting valuable blog posts with SEO rich headlines. We follow others on social media, working to connect. All the while keeping a sharp eye on those numbers that define success or failure. It’s easy to get caught up in those numbers. But …