Top Blogging Mistakes Made by Authors Online

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By Edie Melson Blogging is a great way to connect with our online audience. And while there are a lot more people out there doing it well, I still see some common mistakes. These things affect a blog, making readers click away before we have time to connect. Today I’m going to point out some of the specific things we …

Target Your Marketing

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by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they have more time now. Women buy 80% of all books Where do we find these people? I use the Big …

One True Fan

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By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, check, and check. As if writing a novel wasn’t work enough. I’ve spent hours building platform, ready to pull my …

Linking Your Social Media Platforms

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By Casey Herringshaw We’re told to be on as many platforms for social media as we can get our fist around. Not every social media is for every person and I would more encourage you to find two or three you really love and connects you with different people through each platform. Are there ways to maximize your time? Absolutely. …

Should Christians Write Fiction that Challenges Social Injustices?

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By Christen Civiletto Morris Great fiction has sometimes changed the way the world thinks. Readers may have identified so closely with a character’s plight that inaction at the end of the story was not an option. Or, an author’s vivid portrayal of filthy housing conditions, chain gangs, or slavery sparked a movement that fostered social change. Books like Harriet Beecher …

That’s What Friends Are For

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by Sarah Sundin When I started writing, I was alone. I’d never met another novelist, and I had no idea where to start. The first and best advice I received was to join a writers group and attend conferences. Made sense. I needed to learn my craft. I needed to meet editors and agents so I could sell my book. …

Cross Promotion and the Christian Author

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By Carrie Fancett Pagels RWA’s magazine, RWR, recently featured an excellent article on marketing. One of the points they made, besides the obvious point that you must write the very best book that you can, is to link up with other authors and cross promote. As a blogger for many years, I’ve had the privilege of promoting many bestselling Christian …

A New Adventure in Publishing: Strength in Numbers

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By Roxanne Rustand Though I continue to enjoy writing traditionally published novels, I spent part of this past year working on some self-published novels for Kindle, Nook, and other e-formats. It has been both an adventure, and a challenge, for it means finding ways to market to readers who enjoy digitial format–and become visible in that ocean of other indie …

Cross pollinating and the writing industry

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By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, or Pinterest. Instead of adding pages to our work in process, we’re adding posts to our blog. Authors need to …