By Ane Mulligan Everyone hates the word platform. But stay with me here. If you’re a writer, you need one. These days, only the top 10% or less of writers have people who do all the marketing for them. Let’s face it, the rest of us have to market. And you have to have a sphere of influence to market …
A New Adventure in Publishing: Strength in Numbers
By Roxanne Rustand Though I continue to enjoy writing traditionally published novels, I spent part of this past year working on some self-published novels for Kindle, Nook, and other e-formats. It has been both an adventure, and a challenge, for it means finding ways to market to readers who enjoy digitial format–and become visible in that ocean of other indie …
Cross pollinating and the writing industry
By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, or Pinterest. Instead of adding pages to our work in process, we’re adding posts to our blog. Authors need to …
There Is No Magic
by Eddie Jones When it comes to book promotion there is no magic. Authors may think a version of pixie-dust can be purchased and sprinkled on their book, but they are mistaken. The book buying business is mysterious but the formula for success is not. Write a great book and get it into the hands of influencers of that genre. …
It Takes a Village to Promote a Book
By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group of like-minded readers all got together to support and promote the author of an upcoming release. Having just finished writing …
Is Your Local Bookstore Your Local Bookstore?
by Suzanne Kuhn “My dream is to have my book published, but never be found on a shelf in a bookstore,” said no author ever. Instead, it’s every author’s dream to discover their book on the shelves of bookstores far and wide. But the question remains: How does an author go about getting their book onto store shelves? One way …
Top 3 things I’ve learned about Brand from Reality TV
By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of view and voice. The Meat on the Side girl, from a season or two back, cannot star in the same …
Please With a Tease! Using Social Media to Tease Your Readers
by Janice Thompson So, you’ve written the book of your heart. Now you need to get the word out. How do you do so without appearing pushy? Easy! One thing I’ve learned over the course of seventeen years in the publishing business: Readers love to be involved in the process. They enjoy the interaction and the feeling that they’ve somehow …
Top 10 Ways to Fail Spectacularly with Social Networking
By Edie Melson This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to fail spectacularly with social networking. 10. Never follow anyone back when they follow you. Why would you? They aren’t nearly as interesting. 9. …
Building Your Platform
by Laura McClellan As an as-yet-unpublished writer, most of my time and attention is focused on actually writing-trying to finish my first manuscript. I read with interest, though, the many blog posts and articles about marketing, and understand the need to build a platform that will help persuade publishers to take a chance on me as a debut novelist. Like …