The Fallacy of Free

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By Hallee Bridgeman Typically speaking – and every publishing house is different and contracts can vary – these are the royalties for an author with a major publisher: Hardbacks: 10%-15% Paperbacks: 8%-10% eBooks: 25% The majority of the earnings for any book goes to the publisher. Why? Because that publisher has paid for working people to acquire the manuscript, edit …

How to Light a Fire to Your Writing Career

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By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is your career on the verge of smoldering? Try adding a spark to your marketing and promotion plan with these ideas. …

Building a Genuine Platform

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By Emilie Hendryx What is a good platform base? Do I need a platform? How do I build a platform? What will a platform do for me? What is a platform, anyway? These questions are enough to make your head spin. My simple definition of platform is this: Platform is a genuine community of people who “get” you. That is …

Ten Tips for a Satisfying Radio Interview

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By Cynthia Ruchti The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did listeners rush to their local bookstore to purchase or order the book? Were there more than two people listening? Please, God? Since God is the only one with answers to those questions about numbers and …

Four Tips for Marketing While Writing

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By Melissa Tagg Soooo who’s ever been up against a deadline while facing release month for your latest novel? Raise of jittery-from-caffeine-overconsumption hands, please. Actually, even if your next book deadline and your current book release don’t happen to land on the same month, doing any kind of marketing while in the midst of writing a book can be difficult. …

Target Your Marketing

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by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they have more time now. Women buy 80% of all books Where do we find these people? I use the Big …

One True Fan

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By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, check, and check. As if writing a novel wasn’t work enough. I’ve spent hours building platform, ready to pull my …

Author Influencer and Reader Groups: Why Do Readers Join?

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By Carrie Fancett Pagels The writing life isn’t just about sitting in your cave pounding out a stellar book. Writing lifestyles includes book promotion. So what makes a reader want to join an influencer/reviewer group? Terminology: Influencers promote an author or a new release through social media. Readers/reviewers accept a book and read it, determine if it is worthy of …