By Ginny L. Yttrup DEFINE IT! HOOK & PITCH HOOK For fiction, your hook is the conflict or questions you craft that compel the reader to seek resolution or answers. PITCH A pitch is the honed, abbreviated version of the longer hook. Your pitch is used for marketing purposes or to sell a book to an agent, editor, or reader. …
An Elevator Pitch with a Hook
by Lee Carver Here’s the scenario: You enter the hotel elevator during the ACFW Conference and recognize an agent or editor you’d love to impress. Each of you selects a floor choice, and she turns to you and asks, “So what are you writing?” Being prepared for the question, you unabashedly speak your thirty-word pitch in the twenty seconds or …