How Do Book Launch Teams Help Authors?

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by Cynthia Herron Anticipating a book launch is a little like anticipating childbirth, both thrilling and terrifying. We’re excited about our book birthday, but there’s a lot of hard work leading up to that point. In addition to writing the book, launching it takes coordinated effort by the author, the publisher, the marketing team, and so on. Cheerleaders—those who will …